Why A Quality Estate Agent Matters Now More Than Ever
The last two years have seen a substantial growth in the property market with steep house price increases of 16.97% in the South East over the last year (Date source: HM Land Registry to July 22) .
But now, the market is starting to slow down, and homes are not selling as fast as they once were.
As the cost of living continues to climb and interest rates are set to hit a new high, it is also becoming harder to sell a home at the same prices as we saw a year ago.
However, the good news is that it’s still possible to secure a top price for your home if the estate agent working with you knows how. As the economy stagnates, homeowners want and need to get the best possible price for selling what is often the most valuable thing they own.
Choosing the right estate agent is the key to unlocking your home’s selling potential. Yes, we know, we would say that!
But when price is critical, selecting a skilled, experienced agent who is passionate about your wonderful home and who is prepared to go the extra mile, is a very worthwhile investment.
Below are the three main reasons to focus on choosing the right estate agent now, more than ever:
1. Cheap agents cost more
If the cheapest agent charges a low fee but sells your home for £10,000 less than an agent whose fee is higher, who really is the cheapest? The best agents put more money in your hands.
2. Marketing matters
When buyers become less active, it’s crucial your property’s marketing is of a high standard. The best agents know this. Skilled agents build a buzz around your property that increases desire and demand by creating outstanding marketing and presenting your home in its best possible light, with stunning photographs and an attractive online presence.
When a property is in demand, it drives up the potential price.
The flip side of this is poor photography, lazy property listings and agents being reactive, not proactive. Ask any estate agent you consider selling with to share their marketing plan for your property. If they don’t have a clear, well-thought-out plan – move on.
3. Skilled negotiation
Agents who work off selling as many properties as quickly as possible, but for cheaper fees, often don’t have the will or skill to negotiate on your behalf. The best agents know how to attract the biggest pool of potential buyers, putting you in a position where you have multiple offers.
And here’s where the art of negotiation comes into play.
A skilled agent will give experienced-based advice on which offer is your best option and advise you. They will then negotiate on your behalf to sell your home for the best possible price.
If you are thinking of selling and would like to have a chat with us, we would love to hear from you. Do give Ingham Fox a call on 01428 786 321 or drop an email to nick@inghamfox.com.
